Fractional Chief Marketing Officer

Senior marketing leadership without the cost or commitment of a full-time hire

Our Fractional Chief Marketing Officer (or CMO) provides embedded, senior-level marketing leadership on a part-time, or as required, basis.

We step into the business to set direction, align marketing to commercial goals, lead internal teams and agencies, and bring structure to how marketing decisions are made without the cost, risk or delay of hiring a full-time CMO.

What's included

  • Marketing strategy & prioritisation
  • Leadership of internal teams and external agencies
  • Go-to-market and campaign oversight
  • Budget allocation and performance guidance
  • Executive-level reporting and decision support
  • Ongoing optimisation of marketing operations

Outcomes

  • Clear marketing direction aligned to business goals
  • Better performance from your team and agencies
  • More confident marketing decisions
  • Reduced founder involvement in day-to-day marketing
  • A marketing function that operates with clarity and intent

The Process

01. Business immersion and goal alignment

We immerse ourselves in your business, goals and current marketing activity.

02. Marketing strategy and priorities defined

We define the marketing strategy and priorities aligned to your commercial goals.

03. Ongoing leadership, guidance and oversight

We provide ongoing leadership of your teams, agencies and marketing operations.

04. Regular check-ins, reviews and course correction

We run regular check-ins and reviews, adjusting course as needed.

Learn more